iamchenxi.com

I provided initial wireframes of each module to accelerate discussions and establish a shared vision.

Mobile App · UX Designer · 7 months

I used research to build a deep understanding of our users and inform product decisions. What I did: • Heuristic evaluation • 1:1 Interviews with stakeholders • Competitive Analysis • User journey mapping

A comprehensive user research study and design exploration for a leading e-commerce platform.

Aimed to create a more immersive and engaging user experience by crafting a cohesive game world with a sense of progression and exploration.

Explorative Environment & Structured Learning

Projects

thatchenxi@gmail.com

for desktop viewing.

FabuLingua Teacher Dashboard

• FabuLingua Teacher Dashboard

NIQ Forecasting

another FabuLingua case study...

• FabuLingua Teacher Dashboard

FabuLingua Teacher Dashboard

another FabuLingua case study...

welcome :) this site is optimized

With kids participated in the design process, we understood their needs that guided their experiences. Our Co-Design Philosophy: • Kids are (also) the experts • Kids are an integral part of the design team • Kids can engage in design work Participants: • N = 4 to 6 in each session • Age range 4 to 12

Home

CHENXI 宸汐アカツキ

We uncovered several key insights: • Kids love animated avatars. • Kids love exploration. • Kids want to interact with the environment and NPCs. • Kids love getting different rewards.

WIREFRAMING

thatchenxi@gmail.com

Want a deeper dive on how I approached this project?

Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.

Want a deeper dive on how I approached this project?

thatchenxi@gmail.com

Want a deeper dive on how I approached this project?

Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.

Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation or request a PDF version via thatchenxi@gmail.com.

FINAL DESIGN

A comprehensive user research study and design exploration for a leading e-commerce platform.

NPCs can be found throughout the game world, enabling kids to interact with them and potentially engage in quests, storylines, or educational activities.

Interactions with NPCs

Projects

CHALLENGE & GOALS

A comprehensive user research study and design exploration for a leading e-commerce platform.

This gamified approach combines language practice with fun and challenging gameplay mechanics, making the learning process more enjoyable for kids.

Card Battler Game with Puzzles

Projects

https://drive.google.com/file/d/1qT5iPlqUm9GWFckf2ozJTSKALUELD834/view?usp=sharing

RESUME

https://www.linkedin.com/in/liuchenxi/

mailto:thatchenxi@gmail.com

Easel

7 Easel: Where Art Meets AI & AR

text

7 Easel: Where Art Meets AI & AR

text

6 Content Moderation Stimulator

text

7 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

7 Easel: Where Art Meets AI & AR

text

7 Easel: Where Art Meets AI & AR

text

7 Easel: Where Art Meets AI & AR

text

7 Easel: Where Art Meets AI & AR

text

7 Easel: Where Art Meets AI & AR

text

FabuLingua Teacher Dashboard

8 A Pangolin Tale

text

1 NIQ Forecasting

text

6 Content Moderation Stimulator

text

9 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

1 NIQ Design System

text

1 FabuLingua Teacher Dashboard

text

1 NIQ Launch Tracker

text

1 FabuLingua Teacher Dashboard

text

7 Cool School: Where Peace Rules

text

Contentr

8 A Pangolin Tale

text

1 NIQ Forecasting

text

6 Content Moderation Stimulator

text

9 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

1 NIQ Design System

text

6 Content Moderation Simulator

text

1 NIQ Launch Tracker

text

6 Content Moderation Simulator

text

7 Cool School: Where Peace Rules

text

https://www.youtube.com/watch?v=i2KGj5BaMso&t=1s

8 A Pangolin Tale

text

8 A Pangolin Tale

text

6 Content Moderation Stimulator

text

9 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

8 A Pangolin Tale

text

8 A Pangolin Tale

text

8 A Pangolin Tale

text

8 A Pangolin Tale

text

7 Cool School: Where Peace Rules

text

Launch Tracker

text

NIQ

text

Home

CHENXI 宸汐アカツキ

NIQ Design System

8 A Pangolin Tale

text

2 NielsenIQ Design System

text

6 Content Moderation Stimulator

text

9 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

2 NielsenIQ Design System

text

2 NielsenIQ Design System

text

2 NielsenIQ Design System

text

2 NielsenIQ Design System

text

7 Cool School: Where Peace Rules

text

Design System

text

NIQ

text

Side Projects

text

8 A Pangolin Tale

text

10 Anti-Fraud Club Mobile App (WIP)

text

6 Content Moderation Stimulator

text

9 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

10 Anti-Fraud Club Mobile App (WIP)

text

10 Anti-Fraud Club Mobile App (WIP)

text

10 Anti-Fraud Club Mobile App (WIP)

text

10 Anti-Fraud Club Mobile App (WIP)

text

7 Cool School: Where Peace Rules

text

FabuLingua

8 A Pangolin Tale

text

5 FabuLingua Mobile App

text

6 Content Moderation Stimulator

text

9 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

5 FabuLingua Mobile App

text

5 FabuLingua Mobile App

text

5 FabuLingua Mobile App

text

5 FabuLingua Mobile App

text

7 Cool School: Where Peace Rules

text

About Me

https://youtu.be/hR0cKq_cb0E?si=dYhPiub62s-GMdXX

8 A Pangolin Tale

text

9 Cool School: Where Peace Rules

text

6 Content Moderation Stimulator

text

9 Cool School: Where Peace Rules

text

5 FabuLingua Mobile App

text

9 Cool School: Where Peace Rules

text

9 Cool School: Where Peace Rules

text

9 Cool School: Where Peace Rules

text

9 Cool School: Where Peace Rules

text

9 Cool School: Where Peace Rules

text

Design System

text

NIQ

text

About Me

Home

CHENXI 宸汐アカツキ

NIQ Forecasting

8 A Pangolin Tale

text

4 NielsenIQ Forecasting

text

6 Content Moderation Stimulator

text

9 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

4 NielsenIQ Forecasting

text

4 NielsenIQ Forecasting

text

4 NielsenIQ Forecasting

text

4 NielsenIQ Forecasting

text

7 Cool School: Where Peace Rules

text

Selected Projects

Launch Tracker

text

NIQ

text

NIQ Launch Tracker

8 A Pangolin Tale

text

3 NielsenIQ Lauch Tracker

text

6 Content Moderation Stimulator

text

9 Easel: Where Art Meets AI & AR

text

5 FabuLingua Mobile App

text

3 NielsenIQ Lauch Tracker

text

3 NielsenIQ Lauch Tracker

text

3 NielsenIQ Lauch Tracker

text

3 NielsenIQ Lauch Tracker

text

7 Cool School: Where Peace Rules

text

A thorough competitive analysis was conducted to evaluate Fabulingua's position within the educational app market. Fabulingua's strength lies in its focus on deeper language learning. Most apps use extrinsic rewards (points, virtual pets). Fabulingua could explore additional motivational techniques for broader appeal.

I conducted a thorough analysis of key competitors was conducted. This analysis focused on user interface (UI), navigation, the types of educational content offered, engagement techniques, and the presence of parental controls.

Heuristic Evaluation

Competitive Analysis

OVERVIEW

FabuLingua is an award-winning language learning app designed specifically for kids ages 2-10. It combines science-backed methods with interactive stories and games for a fun and engaging learning experience. I served as a UX Designer on a collaborative team (graphic designers, developers, and a project manager) that redesigned and launched the new FabuLingua app. Our work focused on enhancing the user experience through thoughtful ideation, research, and iterative design. Impact: • 2.5x increase in conversion rate from trial users to active subscribers post-redesign. • 2024 North America EdTech 200 list. • Semi-Finalist in the NSF VITAL Prize Challenge.

Schedule

UNDERSTAND

FabuLingua

& Stories

Language Game

FabuLingua struggled to scale alongside the hyper-growth of technology and renewed perception of learning-based games among the younger kids. Technical infrastructure, visual design, the underlying game mechanics became outdated. The original game mechanics was simple: read stories, and collect stickers. There was a need to enhance the user experience and make the learning process more engaging and interactive. The goal was to revamp FabuLingua by bringing its design and infrastructure up to date with a modern design system and more dynamic game mechanics.

A comprehensive user research study and design exploration for a leading e-commerce platform.

• Over 30 usability issues were identified • Lack of Progression • Lack of Context • Limited Interactivity • Cluttered Visuals • Missed Educational Potential

Heuristic Evaluation

Projects

USER TESTING

mailto:thatchenxi@gmail.com