FINAL DESIGN

I worked with Dr. Katie Shilton, the lead of the EViD Lab, and her research team. Drawing from their research findings, I aimed to recreate the real-world challenges of content moderation in a game format. The game featured real-life examples of content moderation policies and "borderline" content cases, which I first prototyped on paper and later recreated on Miro for further refinement.

ITERATION & IMPROVEMENTS

Easel

7 Easel: Where Art Meets AI & AR

7 Easel: Where Art Meets AI & AR

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7 Easel: Where Art Meets AI & AR

7 Easel: Where Art Meets AI & AR

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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7 Easel: Where Art Meets AI & AR

7 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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7 Easel: Where Art Meets AI & AR

7 Easel: Where Art Meets AI & AR

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7 Easel: Where Art Meets AI & AR

7 Easel: Where Art Meets AI & AR

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7 Easel: Where Art Meets AI & AR

7 Easel: Where Art Meets AI & AR

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7 Easel: Where Art Meets AI & AR

7 Easel: Where Art Meets AI & AR

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7 Easel: Where Art Meets AI & AR

7 Easel: Where Art Meets AI & AR

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FabuLingua Teacher Dashboard

8 A Pangolin Tale

8 A Pangolin Tale

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1 NIQ Forecasting

1 NIQ Forecasting

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Easel: Where Art Meets AI & AR

9 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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1 NIQ Design System

1 NIQ Design System

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1 FabuLingua Teacher Dashboard

1 FabuLingua Teacher Dashboard

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1 NIQ Launch Tracker

1 NIQ Launch Tracker

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1 FabuLingua Teacher Dashboard

1 FabuLingua Teacher Dashboard

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7 Cool School: Where Peace Rules

7 Cool School: Where Peace Rules

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Contentr

8 A Pangolin Tale

8 A Pangolin Tale

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1 NIQ Forecasting

1 NIQ Forecasting

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Easel: Where Art Meets AI & AR

9 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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1 NIQ Design System

1 NIQ Design System

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6 Content Moderation Simulator

6 Content Moderation Simulator

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1 NIQ Launch Tracker

1 NIQ Launch Tracker

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6 Content Moderation Simulator

6 Content Moderation Simulator

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7 Cool School: Where Peace Rules

7 Cool School: Where Peace Rules

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https://www.youtube.com/watch?v=i2KGj5BaMso&t=1s

8 A Pangolin Tale

8 A Pangolin Tale

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8 A Pangolin Tale

8 A Pangolin Tale

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Easel: Where Art Meets AI & AR

9 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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8 A Pangolin Tale

8 A Pangolin Tale

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8 A Pangolin Tale

8 A Pangolin Tale

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8 A Pangolin Tale

8 A Pangolin Tale

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8 A Pangolin Tale

8 A Pangolin Tale

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7 Cool School: Where Peace Rules

7 Cool School: Where Peace Rules

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Menu

Menu

Launch Tracker

Launch Tracker

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NIQ

NIQ

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Home

CHENXI 宸汐 アカツキ

NIQ Design System

8 A Pangolin Tale

8 A Pangolin Tale

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2 NielsenIQ Design System

2 NielsenIQ Design System

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Easel: Where Art Meets AI & AR

9 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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2 NielsenIQ Design System

2 NielsenIQ Design System

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2 NielsenIQ Design System

2 NielsenIQ Design System

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2 NielsenIQ Design System

2 NielsenIQ Design System

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2 NielsenIQ Design System

2 NielsenIQ Design System

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7 Cool School: Where Peace Rules

7 Cool School: Where Peace Rules

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Close

Close

Design System

Design System

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NIQ

NIQ

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Side Projects

Side Projects

Side Projects

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1

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8 A Pangolin Tale

8 A Pangolin Tale

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10 Anti-Fraud Club Mobile App (WIP)

10 Anti-Fraud Club Mobile App (WIP)

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Easel: Where Art Meets AI & AR

9 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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10 Anti-Fraud Club Mobile App (WIP)

10 Anti-Fraud Club Mobile App (WIP)

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10 Anti-Fraud Club Mobile App (WIP)

10 Anti-Fraud Club Mobile App (WIP)

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10 Anti-Fraud Club Mobile App (WIP)

10 Anti-Fraud Club Mobile App (WIP)

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10 Anti-Fraud Club Mobile App (WIP)

10 Anti-Fraud Club Mobile App (WIP)

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7 Cool School: Where Peace Rules

7 Cool School: Where Peace Rules

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FabuLingua

8 A Pangolin Tale

8 A Pangolin Tale

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Easel: Where Art Meets AI & AR

9 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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7 Cool School: Where Peace Rules

7 Cool School: Where Peace Rules

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About Me

About Me

About Me

About Me

https://youtu.be/hR0cKq_cb0E?si=dYhPiub62s-GMdXX

8 A Pangolin Tale

8 A Pangolin Tale

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9 Cool School: Where Peace Rules

9 Cool School: Where Peace Rules

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Cool School: Where Peace Rules

9 Cool School: Where Peace Rules

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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9 Cool School: Where Peace Rules

9 Cool School: Where Peace Rules

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9 Cool School: Where Peace Rules

9 Cool School: Where Peace Rules

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9 Cool School: Where Peace Rules

9 Cool School: Where Peace Rules

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9 Cool School: Where Peace Rules

9 Cool School: Where Peace Rules

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9 Cool School: Where Peace Rules

9 Cool School: Where Peace Rules

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Design System

Design System

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NIQ

NIQ

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About Me

About Me

About Me

About Me

Home

CHENXI 宸汐 アカツキ

Close

Close

NIQ Forecasting

8 A Pangolin Tale

8 A Pangolin Tale

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4 NielsenIQ Forecasting

4 NielsenIQ Forecasting

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Easel: Where Art Meets AI & AR

9 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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4 NielsenIQ Forecasting

4 NielsenIQ Forecasting

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4 NielsenIQ Forecasting

4 NielsenIQ Forecasting

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4 NielsenIQ Forecasting

4 NielsenIQ Forecasting

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4 NielsenIQ Forecasting

4 NielsenIQ Forecasting

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7 Cool School: Where Peace Rules

7 Cool School: Where Peace Rules

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Selected Projects

Selected Projects

Selected Projects

Launch Tracker

Launch Tracker

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NIQ

NIQ

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2

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NIQ Launch Tracker

8 A Pangolin Tale

8 A Pangolin Tale

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3 NielsenIQ Lauch Tracker

3 NielsenIQ Lauch Tracker

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6 Content Moderation Stimulator

6 Content Moderation Stimulator

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9 Easel: Where Art Meets AI & AR

9 Easel: Where Art Meets AI & AR

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5 FabuLingua Mobile App

5 FabuLingua Mobile App

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3 NielsenIQ Lauch Tracker

3 NielsenIQ Lauch Tracker

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3 NielsenIQ Lauch Tracker

3 NielsenIQ Lauch Tracker

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3 NielsenIQ Lauch Tracker

3 NielsenIQ Lauch Tracker

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3 NielsenIQ Lauch Tracker

3 NielsenIQ Lauch Tracker

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7 Cool School: Where Peace Rules

7 Cool School: Where Peace Rules

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Single Player mode

Single Player mode

PLAYTESTING

Home

CHENXI 宸汐 アカツキ

The game intentionally does not include images, mirroring the real-world challenges faced by content moderators who often work with limited information. "Sometimes you just need to make a decision and move on." Said by a content moderator we interviewed.

VIDEO DEMO

GAME DESIGN

https://drive.google.com/file/d/1qT5iPlqUm9GWFckf2ozJTSKALUELD834/view?usp=sharing

RESUME

RESUME

RESUME

Email

Email

Email

RESUME

RESUME

RESUME

https://www.linkedin.com/in/liuchenxi/

LINKEDIN

LINKEDIN

LINKEDIN

Email

Email

Email

LINKEDIN

LINKEDIN

LINKEDIN

mailto:thatchenxi@gmail.com

EMAIL

EMAIL

EMAIL

Email

Email

Email

EMAIL

EMAIL

EMAIL

Introduces users to the game interface and critical elements like the scoreboard and policy cards.

Introduces users to the game interface and critical elements like the scoreboard and policy cards.

Onboarding

Onboarding

Content Moderation by Design

Single-player Mode & Multiplayer Mode

Based on the playtesting feedback, I identified several areas for improvement to enhance the game's design and experience: • Added a "Policy Development Lead" role to facilitate decision-making when there is a tie between players. • Provide More Meaningful Feedback. • Offer different difficulty levels (e.g., easy, medium, hard) could cater to various player skill levels and increase replayability. • Added time limits to create a sense of urgency and efficiency. • Added Reward System, such as unlocking new content and earning achievements. • Introduced more randomness and unpredictability to the game scenarios.

Players apply the policies they crafted in Round 1 to make decisions on borderline content, reflecting real-world scenarios.

Players apply the policies they crafted in Round 1 to make decisions on borderline content, reflecting real-world scenarios.

Round 2: Moderating Content

Round 2: Moderating Content

I conducted playtesting sessions using a digital whiteboard (Miro) to test the game's mechanisms and flow. N = 7. Ages from 24 to 41.

Web App · 0→1 · UX Designer · 3 Weeks

thatchenxi@gmail.com

thatchenxi@gmail.com

thatchenxi@gmail.com

Want a deeper dive on how I approached this project?

Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.

Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.

Want a deeper dive on how I approached this project?

thatchenxi@gmail.com

Want a deeper dive on how I approached this project?

Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.

OVERVIEW

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Takeaways: • All of the participants enjoyed the game, they liked discussing with each other and made decisions as a team. • Playerss mentioned the game is realistic, since all of the content are from real-world examples. • Players found the flow was inconvenient and ineffective that they had to drag the board back and forth to check the cards. • Players had to go over all of the event cards together, even though many of them weren't relevant to them. • Players weren't sure how different scores work. • The game became predictable after multiple playthroughs.

Players develop content moderation policies by deciding what content to allow or prohibit. There are no right or wrong answers.

Players develop content moderation policies by deciding what content to allow or prohibit. There are no right or wrong answers.

Round 1: Crafting Policy

Round 1: Crafting Policy

CONTENTR: Content Moderation by Design is a game that aimed to provide an experience and build empathy of the challenges related to social media content moderation. CONTENTR aims to simulate the content moderation experience, guiding players through crafting policies and making moderation decisions, highlighting the complexities and ethical dilemmas inherent in the process. CONTENTR targets adults unfamiliar with content moderation, mirroring the context and decision-making constraints of real content moderators.